Why it is not so easy to tell a story.

On May 29th last year, I announced pretty full-bodied that it was time to tell a story. At that point I thought that I would just sit down and start writing. However, I quickly realized that, although it was a simple statement, it was quite difficult to implement. Why? From the beginning I had the idea of a synthesis of the arts, the combination of pictures, texts and music. Gasherbrum should be the beginning, then the story and the visualization should follow. On the way there were many different – big and small – stumbling blocks that suddenly appeared:

  • Visualisation – that’s all well and good, but how are you going to do that? Do you have your own style? Or do you just copy all the others? Copying is boring!
  • Story – an exciting story is something different than a specialist article. The latter I can do quite well (www.christianzich.com), the former is a challenge.

Let’s make it short, since 29 May last year I have opened the door to a completely new world of art. The first expedition clearly went in the direction of texts. I dug up books about writing again, practiced, cursed, revised and started all over again. Until at some point the first usable 4 pages were on the table. In the meantime some more pages have been added and I am hopeful that there will be many more pages. After these first experiences I had a real desire for another expedition into the depths of modern art. The more I dealt with it, the closer I came to my own style. A year ago, I would never have dreamed how fascinating the study of modern art can be.

The more I dealt with all these topics, the clearer it became to me that you can’t break art over your knee and that it takes time to find your own style and develop something special on your own. And this brings us to a very exciting milestone in my professional life and my personal development: next week, on February 29, 2020, at the mixcon 2020 in Munich, I will be giving a talk on personal branding for DJs. Why milestone? For the first time I combine my artistic side with my marketing know-how and that will be a really cool experience.

From now on there is more footage on both blogs again, stay tuned.