Somewhere nearby, probably at the edge of the pond in the grass it hides. Always ready to jump and to find safety in time. Should I ever get dangerously close to it. Sometimes it escaped me by the skin of its teeth. But usually it was long gone before I even got within reach. To even get close enough to it, I not only had to be very quiet. I was also not allowed to move jerkily.
These are the first few sentences of my first story. Unfortunately the story is completely in German, because I didn’t have enough time to translate it. I will do in the future, when I have enough time. Enjoy reading the story and enjoy your weekend.
after weeks of restructuring, planning, trying out and testing I now finally separate my two blogs thematically. On christianzich.com you will find in the future mainly my business topics: Marketing 4.0, Personal Branding and maybe one or the other story about the THD. On error262.com on the other hand, my artistic self may express itself, the main topics are music, art and a few stories around the two topics just mentioned.
In the course of this rebuilding I also separated some social media accounts thematically, on Facebook I revived my old, for years closed down fan page and reserved a new fan page for my artistic me. Also on Instagram there will be 2 accounts in the future. Furthermore I discovered completely new platforms, like Medium, Torial, Bloglovin and Reddit. It only causes effort in setting up and at the end of the summer my blogs might be a bit more known, I have produced audio-visual internet pollution again and have a few more karma points.
With all this tinkering I am pursuing another goal. In the winter term I will offer for the first time a thematic extension of my VHB course “Djing, Skill Management and the Secrets of Personal Branding”. With this offer I would like to kill 2 different birds with one stone. The students should learn to promote themselves better. In addition, however, every future marketer should have a sound knowledge of digital marketing. And how do I best learn this? Not by just stuffing myself with theory, but by applying it. The basic idea of the extension is relatively simple. In small groups, students should run a blog for a certain period of time and then experience for themselves how difficult it is nowadays to get likes, comments and interactions.
It will be an exciting pilot project, I’m sure. Stay tuned, I’ll keep you updated.
On May 29th last year, I announced pretty full-bodied that it was time to tell a story. At that point I thought that I would just sit down and start writing. However, I quickly realized that, although it was a simple statement, it was quite difficult to implement. Why? From the beginning I had the idea of a synthesis of the arts, the combination of pictures, texts and music. Gasherbrum should be the beginning, then the story and the visualization should follow. On the way there were many different – big and small – stumbling blocks that suddenly appeared:
Visualisation – that’s all well and good, but how are you going to do that? Do you have your own style? Or do you just copy all the others? Copying is boring!
Story – an exciting story is something different than a specialist article. The latter I can do quite well (www.christianzich.com), the former is a challenge.
Let’s make it short, since 29 May last year I have opened the door to a completely new world of art. The first expedition clearly went in the direction of texts. I dug up books about writing again, practiced, cursed, revised and started all over again. Until at some point the first usable 4 pages were on the table. In the meantime some more pages have been added and I am hopeful that there will be many more pages. After these first experiences I had a real desire for another expedition into the depths of modern art. The more I dealt with it, the closer I came to my own style. A year ago, I would never have dreamed how fascinating the study of modern art can be.
The more I dealt with all these topics, the clearer it became to me that you can’t break art over your knee and that it takes time to find your own style and develop something special on your own. And this brings us to a very exciting milestone in my professional life and my personal development: next week, on February 29, 2020, at the mixcon 2020 in Munich, I will be giving a talk on personal branding for DJs. Why milestone? For the first time I combine my artistic side with my marketing know-how and that will be a really cool experience.
From now on there is more footage on both blogs again, stay tuned.
